How to secure EIS investment? And other useful marketing blogs for start-ups and scale-ups

What to include in your EIS pitch deck (And why it’s more than just numbers)

 If you’re preparing for an EIS raise in the UK, don’t overlook the power of clear, compelling messaging in your pitch deck. Many founders have great products but fail to communicate their story in a way that wins investor trust and piques their interest. This blog outlines 14 essentials every EIS-ready investor deck should include - from a professional first impression and clear investment summary, to your problem-solution fit, market sizing (TAM, SAM, SOM), business model, traction, GTM strategy, financials, team, EIS compliance, and perhaps most importantly, the exit plan.

Marketing Readiness Checklist - Do you even need a consultant?

If you have some marketing foundations in place - like a clear value proposition, defined ideal customer profile, consistent messaging, and some lead generation - you may be ready to scale. However, gaps in strategy, measurement, or team capability can slow progress. A strategic marketing consultant can help sharpen your positioning, improve ROI on lead generation, and offer CMO-level expertise without the full-time cost. If you tick six or fewer boxes on the checklist, it's time to level up your marketing. 

From founder-led to scalable marketing - when and how to invest in your first marketing hire

Founder-led marketing works in the early stages of a startup, but as your business grows, it often becomes a bottleneck. Signs it's time to evolve include unreliable lead flow, unclear messaging, and lack of strategic direction. Working with a strategic marketing consultant can bring strategic clarity, structure, and leadership without the cost of a full-time hire. Don’t wait until your growth stalls, investing in scalable marketing early can drive sustainable success.

How to write a compelling value proposition

A compelling value proposition is your chance to tell potential clients what you offer, why it matters, and how it's better than anything else out there. But, crafting a compelling value proposition isn't always easy. That's why we've put together this guide to help you articulate a value proposition that will resonate with your target audience. Here are 6 steps to writing a winning value propsotion.

What to include in an investor presentation

If you are a company seeking investment, you need an investor presentation that captures and retains the attention of your audience. The best investor decks are concise, clear and compelling. They demonstrate your company's strengths, articulate a compelling value proposition, and communicate your significant growth potential. Here are the 7 essential elements to include when building an investor presentation that will help you secure investment.